Betadine Disinfectant.
You probably already know it doesn’t sting.

Betadine Disinfectant is now the #1 brand on the Czech market and a trusted staple in most home first aid kits. Every mom knows that Betadine doesn’t sting—but that wasn’t always the case.

As one of the key brands we’ve worked with over the years, Betadine was well-known among doctors and hospital staff but largely unfamiliar to the general public when our collaboration began. Convincing everyday consumers of its benefits required a strategic approach. Through in-depth market analysis, precise target audience definition, and the right messaging, we developed a cohesive marketing strategy followed by a meaningful advertising campaign. We proved that pharmaceutical advertising can be not only educational but also creative and engaging.